A boutique hotel and café in the heart of Limerick City.
After providing a website and digital marketing audit, Hop Digital was selected to design and develop The Bedford Townhouse and Café’s new website.
Situated in the heart of the Limerick city, The Bedford Townhouse is a beautiful 12 room boutique hotel. With references to their rich history throughout the decor and artwork, each room has been named in honour of the Bedford’s heritage and setting, with connections to the history of the building, local Limerick landmarks and traditions.
Dating back to 1830, the hotel was formerly two Georgian townhouses with one of the most colourful former residents being a gentleman by the name of Peter Tait. Tait was the three-time former mayor of Limerick and the founder of the Limerick Clothing Factory, which began in Bedford House.
The Bedford Hotel has now been beautifully renovated to provide a perfect place to stay, unwind and explore the stunning city of Limerick.
The design of the website needed to do justice to the hotel’s stylish and classy interior. Content needed to tell the story of the hotel’s rich history and heritage, and the functionality had to work hard to ensure potential guests were converted into direct-bookings.
The Bedford’s existing branding hadn’t been applied effectively to their previous website. We incorporated their full colour palette and custom font to add depth and personality to the new website, and to bring their brand to life.
Featuring the hotel’s stunning imagery across the website showcased and promoted their facilities more effectively. Services and facilities, such as the gym, wedding venue, cafe, and rooftop garden, are promoted on the homepage, so it’s immediately clear how much the hotel offers its guests.